This 46-page manual features:

• How to get a business solicitation program up and running
• Tried-and-tested advice for securing first-time gifts from businesses
• Techniques used to forge relationships with businesses
• Creative examples for approaching and soliciting businesses, corporations
• Ways to secure sponsorships as viable options for support
• Countless ways to recognize and steward business donors

Here's a small sampling of topics covered in Turning to Business for Support:

• Create a handout geared to area businesses
• Gifts-in-kind can lead to cash gifts
• Making presentations to corporate gift commitees
• Attract first-time business donors
• Advice on researching private companies
• Do you have a guest experts program in place?
• Have you considered a sponsorships menu?
• Work with PR staff to publicize key gifts
• Host an annual vendors' event
• Give business contributors special status
• Find companies to sponsor your website
• Business advisory council generates $50,000
• Donors invited to give square feet
• Play up your most appealing donor perks
• How to approach entrepreneurs
• Map out a three-year plan for first-time donors
• Identify generational businesses
• What should a grant proposal look like?
• Key stewardship relations practices
• Create a policy for accepting corporate gifts
• Show donors the money (and where it goes)
• Multiple challenges spur campaign giving
• 10 solicitation mistakes to avoid
• Six ways to nurture corporate partnerships
• Don't overlook small businesses for support
• Offer businesses choices for giving
• And much more!