• Descriptions of 86 different publicity ideas and procedures used by a variety of nonprofit types and sizes.
• Useful illustrations you can use as guides: inserts, postcards, forms, door hangers, letters and more.
• Dozens of tips and techniques to help you a) promote programs, services, people and events, b) increase community visibility and awareness and c) build your organization's reputation locally, regionally and nationally.

Here's a small sampling of topics covered in 86 Great Publicity Ideas for Nonprofits:

• Consider holding a 'media breakfast'
• Use milestones, stats to grab public's attention
• Use national resources to place local releases
• Weekly radio broadcasts help to educate
• Postcards: marketing's small but mighty miniature billboards
• Letters to the editor: get your message out there
• Consider sending out press advisories
• Webcasts allow wider audience participation
• Use testimonials to spread positive messages
• Make your billboards shout at passersby
• Land a weekly column in your local newspaper
• Calendars offer year-round publicity, limitless possibility
• Get on radio talk shows
• Get established with big media markets
• Identify and tout employees' accomplishments
• Consider a cause marketing campaign
• Involve local news groups in media auction
• Unique annual report gets at heart of agency's mission
• Eight ways to get in the news
• Maximize publicity for your community service project
• Get more mileage from your press kit
• Gain more exposure by partnering with other organizations
• Capitalize on board relationships
• And many more...