In this 80-page manual discover:

• Useful policies, guidelines and publication procedures.
• How to produce stand-out annual reports.
• Ways to improve your external newsletter and/or magazine.
• Advice on writing and editing copy.
• Tips for taking, managing and incorporating photos.
• Numerous layout and design ideas.
• Several reasons for considering online publications.
• Pros, cons for outsourcing writing, photography, design and production.
• Methods to evaluate your publication's effectiveness.
• Creative publication ideas worth considering and much more!

Here's a small sampling of topics covered in Nonprofit Publications:

• Use editorial calendar to track production dates
• Develop criteria to evaluate story worthiness
• Increase your annual report's readership
• Pros and cons of outsourcing publications
• Provide clear guidelines for story submissions
• Use professional headshots in a variety of ways
• Guest writers invigorate publications
• Crafting then-and-now stories for maximum effect
• Editing that final proof
• Get donors to underwrite publications' costs
• Create archive that is accessible, searchable
• Tips for making your design sing for less money
• Graphic guidelines help establish uniformity
• Measure the impact of communications efforts
• E-publications pros, cons
• Create writers' guidelines for article contributors
• Give freelancer photographers clear expectations
• Dos and don'ts when seeking free printing
• Tips for creating donor lists
• Streamline your newsletter preparation
• Tips to decide your publication's frequency
• Partnership may be key to creating new pub
• Save money on direct mail pieces
• Enrich your outreach materials with top 10 list
• Planning your brochure
• Online publication considerations
• And much more!