This 60-page manual features:

• 124 great ideas and techniques to improve your website's effectiveness.
• Proven strategies to help you achieve the most from your website.
• Tips on how to drive more traffic to your website.
• Successful website features used by a variety of nonprofit organizations.
• Examples of how nonprofits use social media to increase awareness and create a buzz about their organization.
• Step-by-step procedures you can follow when adding or enhancing particular website features.

Here's a small sampling of topics covered in Nonprofit Website Essentials:

• Entice visitors with customizable webpage
• What's your website's most important feature?
• Guest book enables questions, connections
• Create an online photo database
• 10 steps to craft a sponsor-friendly website
• Social media strategies that increase visibility
• Share important news quickly with RSS feeds
• Online pressroom dos and don'ts
• Ask yourself: Is an E-zine right for us?
• Facebook helps reach young alumni
• Eight tips for writing engaging website copy
• Tips for the new nonprofit blogger
• Use YouTube to bring your message home
• Offer an online diary to give members inside look
• iTunes service provides more than just music
• Promote employee experts
• Website marketing 101
• Keep donor appeals above the fold on your site
• Ten things to include in an online press room
• Hospital website connects patients, loved ones
• Offer online registrations
• Entice audience with top-notch virtual tour
• Cutting edge marketing tool ups awareness
• Offer an RSVP by e-mail option
• E-cards create awareness, engage online crowd
• Manage mass e-mailing with precision
• And much more!