• Dozens of strategies for surpassing your annual gifts goal - 80 pages in all!
• Step-by-step procedures for broadening your base of support and upgrading current donors' level of support.
• Examples of annual gift proposals, sample reports, planning tools and more.

Here's a small sampling of topics covered in Annual Giving Primer:

• Get your board to assume responsibility for annual gifts
• Annual giving strategies: Offer restricted gift opportunities
• Steps to create your online wish list
• Increase your pledge fulfillment rate
• Hold a phonathon on a shoestring budget
• Four ways to move donors to the next giving level
• Nine ways to improve direct mail appeals
• New twist on old challenge raises nearly $1 million
• Expand your donor base by 20 percent
• Train chapters to raise funds on your behalf
• New approaches for annual gift brochures
• Raise funds while honoring long-time heroes
• Use a checklist to make events more manageable
• Test phonathon techniques
• How to integrate fundraising into your website
• Analyze year's worth of giving by levels, gift clubs
• Help sybunts become regular contributors
• Approach $1,000-plus prospects with challenge gift options
• Put some teeth into your gift clubs through sponsorships
• Try testing back-to-back appeals
• Five ways to double your yearly number of $100 gifts
• Seven ways to upgrade donors' giving
• Make your case for support in hard economic times
• Create a handout geared to area businesses
• What to include on your online donation form
• Ways to reach first-time donors
• And much, much more!