This 48-page manual features -

• Easy-to-understand procedures for establishing or enhancing a naming gifts plan.
• Examples of practical and more creative naming gift opportunities.
• Techniques and strategies for marketing naming gifts.
• Examples of what other nonprofit organizations are doing to secure far more named gifts.

Here's a small sampling of topics covered in Naming Gift Opportunities:

• Named facilities opportunities
• Essential elements of a named agreement
• Valuing naming gift opportunities
• Timing key to named memorials
• Launch a 'buy a seat' program
• Naming policy considerations
• Should naming rights have limits?
• Factors that add to naming gift appeal
• Don't leave key people out of naming decisions
• Approach named endowment donors for planned gifts
• Develop a campaign to name a room
• Offer naming opportunities to employee departments
• Be prepared for naming gift consequences
• Named sponsorship opportunities
• Minimum endowment levels
• Look to donors for naming ideas
• Celebrate the activation of a named fund
• Don't overlook naming unconvential spaces
• Great solution for underpriced naming opportunities
• Showcase naming opportunities online
• Step-by-step guide for creating a named fund
• Naming gift 'rules'
• Create a naming opportunities handout
• Named endowments that focus on 'outreach'
• Naming buildings: use guidelines, not rules
• How to determine naming gift requirements
• Inventory what's named on your grounds
• And much, much more!