• More than 100 tips, techniques and procedures for improving your communications efforts
• Examples of what other organizations are doing to reach donors, members and volunteers

Here's a small sampling of topics covered in How to Communicate More Effectively With Donors, Members & Volunteers:

• Blogs great way to get your message to wider audience
• Direct a newsletter to sponsors, would-be sponsors
• Send would-be donors the right message
• Retain members with key sections in newsletter
• Use postcards to realize direct marketing success
• Boost efficiency with double-duty brown-bag meetings
• Ask your CEO to thank first-time contributors
• Develop a brochure template that you can customize
• Follow up visits with a summary letter
• Use e-newsletters to increase participation
• Share both ups and downs with your members
• Express appreciation with a letter to the editor
• Create a website just for donors
• Create a volunteer handbook that serves two purposes
• Be straight forward with your volunteers
• Frequency of communication matters
• Offer quick answers with Q&A web pages
• Personalized phone calls build rapport with volunteers
• Rap session lets members speak out
• Create a member-only hotline for easy updates
• Respect the power of listening
• Discussion boards useful for volunteers and managers
• Boost end-of-year giving with online wish list
• Why a quarterly newsletter makes sense
• Communicate with teens in language they understand
• Reach professional members with roundtable discussions
• Educate donors, community through newspaper column
• Personalized message makes for direct mail appeal success
• Sometimes a letter of introduction is the best approach
• And many more...