This 55-page manual is especially for:

• Those who are new to fundraising - key principles and procedures for anyone who has little or no fundraising experience.
• Organizations with little history of fundraising - step-by-step procedures to get a fundraising program up and running.

Here's a small sampling of topics covered in Fundraising for Beginners:

• How you view fundraising makes a difference
• How to hold a phonathon on a shoestring budget
• Ideas for expanding your donor base
• Getting started when there's no history of giving
• Make time to develop an annual operational plan
• Start by evaluating existing programs
• Building a mailing list from scratch
• Procedures for making a solicitation call
• Anatomy of a successful phonathon
• Understand the procedures of a solicitation call
• Set an annual goal for board gifts
• Map out yearly direct mail appeals
• Special events: Create a sponsorship menu
• Be willing to fail and learn from experiences
• Call reports are more than a record
• Ground rules for the first-time solicitor
• Nine ways to improve direct mail appeal results
• How to attract new donors to your fundraiser
• Where to look for prospects
• Solicitation calls: What follows after hearing yes?
• Tailor presentations to individual's interests
• Planned giving for the one-person shop
• Get your feet wet with planned giving
• Grant seeking for rookies
• And much more!