• A step-by-step guide on how to generate far more sponsorship revenue.
• Examples of creative sponsorship funding opportunities
• Techniques for approaching would-be sponsors.
• Examples of sponsorship proposals, sample reports, planning tools and more.

Here's a small sampling of topics covered in All About Sponsorships:

• Have you considered a sponsorship menu?
• Convert advertisers into sponsors
• Sponsorship myths to avoid
• Recognize what's in it for the corporate donor
• Ways of overcoming prospects' objections
• Consider a club for all sponsors
• Explore partnering with other nonprofits
• Avoid seeking sponsorships haphazardly
• Make your introductory call an attention grabber
• Don't forget sponsors for first-time events, programs
• From prospects to sponsors to major donors
• Use corporate 'memberships' to your advantage
• Explore unique sponsorship opportunities
• Find companies to sponsor your website
• $10,000 sponsorship idea
• Corporate solicitation tips, techniques
• Tips for writing winning sponsorship proposals
• Be prepared for that first-time visit
• Compare similar vendors' giving history
• Secure sponsors to underwrite publications, appeals
• Event sponsor proposals need not be complicated
• Publicize prior year's sponsors in a big way
• 'Proof of performance' packet helps retain sponsors
• Steps to retain sponsors from year to year
• One event sponsor or many?
• Personalized mailing finds new sponsors
• Playing up your most appealing sponsorship perks
• How to build alliances with would-be sponsors