• Dozens of ideas for getting your nonprofit's story told
• Examples of what other organizations are doing to get more and better coverage

Here's a small sampling of topics covered in Media Relations for Nonprofits:

• Using national news to your advantage
• Highlight impressive facts with a 'top 10' list
• Tips for better interviews
• How to get free PR expertise
• Tips for writing an effective news release
• Outreach strategies for rural-based nonprofits
• Avoid common mistakes with the media
• Four steps to handle negative publicity
• Get the entire production team on your side
• Tips for responding to reporters
• Eight ways to get in the news
• Website newsroom tips
• When being interviewed
• Media tips to share with your employees
• Rules of thumb for listing press releases on your website
• Ways to track media coverage
• Online pressroom dos and don'ts
• Get on radio talk shows
• Partnerships help strengthen media relationships
• Hotsheets: a versatile communcations tool
• Become a top-notch interviewee
• Three rules for managing your media database
• Create events that tantalize the media
• Working with TV? Think 'b-roll'
• Consider a media buyer
• Create an online media archive
• And many more...