• Step-by-step guide to starting a successful planned gifts program.
• Learn how to get board backing, set goals, identify and cultivate prospects and much more.
• Easy-to-understand descriptions and case studies of various types of planned gifts.

Here's a small sampling of topics covered in How to Get a Planned Gifts Program Up and Running:

• Get your board engaged in backing a planned gifts program
• Practical strategies for promoting bequests
• How to build a planned gifts prospect list
• Create a 'letter of intent' form
• Set yearly planned gift goals
• Identify planned giving prospects among your donor base
• Nurture a league of planned gift ambassadors
• Build an active, accomplished planned gifts committee
• Basic gift planning: start with these giving vehicles
• Market charitable gift annuities aggressively
• Ways to suggest a charitable bequest
• Five reasons to distribute a planned gifts newsletter
• Online calculator simplifies planned giving
• Surefire ways to cultivate 'agents of wealth'
• Advice on marketing charitable gift annuities
• Work to identify, confirm planned gift expectancies
• Bring your planned gifts newsletter to life
• Life insurance as a planned gift option
• Boost attendance for your estate planning seminar
• Build a corps of attorney ambassadors
• How to annouce a new planned gifts society
• Partner with other charities to announce a joint bequest
• Six ways to steward bequest donors
• Hold targeted estate planning seminars
• Put some teeth into your heritage society
• Have a policy for accepting life insurance
• And many more!