Your 46-page manual will include:

• Countless ideas and techniques for generating more online contributions.
• Useful illustrations and website examples you can use to make improvements to your own website.

Here's a small sampling of topics covered in Online Fundraising Essentials:

• Use the Internet to survey younger donors
• Create a storyboard for your flash e-mail solicitation
• What to include on your online donation form
• Showcase naming gift opportunities online
• Online polls attract valuable information
• Create an online memorial gift form
• Put your honor roll of donors online
• Virtual reunions help keep members connected
• Online game raises awareness of school, campaign
• Use your website to promote endowment
• Useful website applications
• Use the Internet to build long-distance relationships
• Add a guestbook to your website
• Set an e-mail address goal
• Increase website traffic
• Tools that help secure matching gifts
• Allow members, others to shop online
• Offer a members-only website
• Make online resources available to 'agents of wealth'
• How to start an online auction
• Inexpensive ways to increase online giving
• Communications made easy with e-mail service
• List endowment opportunities online
• Conduct an online donor survey
• Online strategies for increasing your donor participation rate
• And many more...